Yukimi Daifuku “How to enjoy bouncy squishy mochi”
LOTTE Co., Ltd.
MEDIA
PR
SNS
TVCM
WEB MOVIE
WEB SITE
SOLUTION
CREATIVE DIRECTION
DIGITAL COMMUNICATION PRODUCE
MEDIA PLANNING
PLANNING
PRODUCE
PRODUCTION MANAGER
SNS MANAGEMENT
WEB DIRECTION
We were in charge of creative direction, promotion planning and implementation operations, PR, and production production for Lotte Co., Ltd.'s new web commercials for Yukimi Daifuku, including "How to Enjoy Bouncy, Squishy Mochi," "Just Like It's Freshly Made!?" and the "#YukimiNobashiChallenge Campaign."
株式会社ロッテの「雪見だいふく」の新WEBCM「弾むぷにぷにモチの楽しみ方」篇、「まるで出来立て!?」篇、「#雪見のばしチャレンジ キャンペーン」のクリエイティブディレクション、プロモーション立案・実施オペレーション、PR、制作プロデュースを担当しました。
CREDIT
- WEB DIRECTOR
- YU SANBONSUGE
- CREATIVE DIRECTOR
- TAKAKI ONODA
- PRODUCER
- TAKUMA ISO
- PROJECT MANAGER
- TAKAMITSU KASE
- STYLIST
- HIROMI SHINTANI
- HAIR MAKE
- YURI IKEDA
- WEB DIRECTOR
- ARATA HIYAJO
