Yukimi Daifuku Rice Farmer Feature Site Production
LOTTE Co., Ltd.
MEDIA
SOLUTION
We created a dedicated feature site to showcase the origins of the glutinous
rice used in Yukimi Daifuku and the stories of the farmers who grow it.
Photo shoots were conducted across three key stages of the rice-growing
cycle—planting, growing, and harvesting—to present the journey of the rice over time.
Through images of the farm landscape, the farmers’ natural expressions, and their
everyday work, the site introduces the production area, the farmers’ stories,
their dedication to rice cultivation, and the manufacturing process.
The Yukimi Rabbit also appears as a guide, connecting each part of the story into a seamless experience.
We were responsible for the overall planning and content structure,
photography direction, key visual development, and website design and production.
雪見だいふくに使用されるもち米の産地や、生産農家さんの想いを伝える特設サイトを制作。
田植え・生育期・稲刈りの3つの時期に合わせて撮影を行い、
もち米が育っていく過程を時系列で表現しました。
農場の風景や農家さんの自然な表情、作業風景を撮影し、
雪見うさぎをナビゲーターとして登場させながら、産地紹介、
農家さんのストーリー、もち米づくりへのこだわり、製造工程までを一連の体験として設計。
企画構成から撮影ディレクション、KV制作、サイトデザイン・制作までを担当しました。
CREDIT
- CREATIVE DIRECTOR
- TAKAKI ONODA
- PROJECT MANAGER
- TAKAMITSU KASE
- WEB DIRECTOR
- WEB DIRECTOR
