Create and promote! My Koala Campaign
LOTTE Co., Ltd.
MEDIA
GRAPHIC
PR
WEB SITE
SOLUTION
KOL
ART DIRECTION
ALL COMMUNICATION PRODUCE
PRODUCE
WEB DIRECTION
In the "Create and promote! My Koala Campaign" , we developed a participatory campaign in which users could express their "favorite" or loved one as a koala. We produced the communication visuals, directed the web, and implemented KOL measures, encouraging the spread of the campaign through multiple touchpoints, primarily social media.
「作って推して！マイコアラ」キャンペーンにおいて、ユーザーが“推し”や大切な人をコアラに表現できる参加型キャンペーンを展開しました。コミュニケーションビジュアルの制作、WEBディレクション、KOL施策を実施し、SNSを中心とした複数のタッチポイントで拡散を促しました。
CREDIT
- CREATIVE DIRECTOR
- TAKAKI ONODA
- PRODUCER
- TAKUMA ISO
- PROJECT MANAGER
- TAKAMITSU KASE
- WEB DIRECTOR
- ARATA HIYAJO
