Yukimi Daifuku PREMIUM Luxurious Kinako Campaign
LOTTE Co., Ltd.
MEDIA
SOLUTION
To increase awareness of the new Yukimi Daifuku PREMIUM product,
we planned and executed an integrated campaign combining TikTok and Instagram KOL
activations with an X campaign.
We cast 10 KOLs and developed creative content that naturally
communicated the product’s features and consumption scenes.
By linking the campaign with paid ad distribution,
we efficiently maximized reach among the target audience.
As a result, the campaign achieved approximately 5.86 million reach and contributed to
strengthening awareness among the core target audience, particularly consumers in their 30s and 40s.
雪見だいふく PREMIUM 新商品の認知拡大を目的に、
TikTok・InstagramのKOL施策とXキャンペーンを統合的に設計・実施。
KOL10名を起用し、商品特性や喫食シーンを自然に伝えるクリエイティブを展開。
広告配信と連動させることで効率的にターゲット層への接触を最大化。
その結果、約586万人へのリーチを獲得し、30〜40代を中心としたコアターゲットへの認知浸透に寄与。
CREDIT
- CREATIVE DIRECTOR
- TAKAKI ONODA
- PRODUCER
- TAKUMA ISO
- DIRECTOR
- CHIZURU SHINKURA
